Why your next job might come via LinkedIn

Why your next job might come via LinkedIn As you might expect, I speak with many senior executives and other job hunters on a regular basis. As we review their job search techniques and situation, the common refrain I hear is that they’ve set up a LinkedIn Profile, but then failed to do anything else with it. In many cases, I find that  executives are only peripherally  aware that using LinkedIn can help their job search, but theyre not sure  what steps to take that will help them  leverage it properly. Here’s the fact that  you’ll need to face if you plan to find a job in 2010 or beyond: your online identity is already starting to  eclipse your traditional resume. Thats right  a branded, search-optimization-friendly synopsis of your background on LinkedIn has become a requirement for finding your next job. The proof is in the results, as noted by this  article that points out how Oracles new CFO was headhunted directly from LinkedIn. And thats not all: the piece includes more advice on how recruiters can learn more about prospective candidates by using social media to track job hunter activities. And just to hammer the point home, here are several recruiters that publically noted their search methods in the LinkedIn Answers Forum,  giving you a birds-eye view on exactly how YOU might be found and recruited on the site! So quit focusing on your resume as the ultimate centerpiece of your search! You can have  the  most beautiful, well-written resume on the planetbut  if it isnt accompanied by  a strong LinkedIn Profile, your efforts will  stall  quickly. Want more information on how to use LinkedIn for job search success? Need to get a LinkedIn Profile up and running  quickly? With full-service  LinkedIn profile writing  designed precisely around your goals, my client profiles  accelerate  job hunting results  through  search-engine specific keyword content that is  tailored to  your leadership brand. My newest book, Finding  Your Next Job With LinkedIn, is also included to help you  leverage the site to find new opportunities.